You need to remove from your life the day-to-day problems that absorb most people for meaningful parts of their day. “You’ll see I wear only gray or blue suits,” he said. “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.” He mentioned research that shows the simple act of making decisions degrades one’s ability to make further decisions. It’s why shopping is so exhausting. “You need to focus your decision-making energy. You need to routinize yourself. You can’t be going through the day distracted by trivia.
Brent Hoberman came in to speak today. Founder of LastMinute.com his recent ventures have included involvement in Made.com. Perfectly coinciding with our recent house move, so I’ve been admiring their work this afternoon.
Aside form the obvious attractions of bringing manufacturers direct to the consumer, their simple and elegant site design is fantastic. High res media really brings products to life. Close up shots give you a sense for fabric and texture. Vimeo hosted product videos give you a feel for the manufacturer’s build quality and processes. High quality dimensions overlaid on products somehow give more confidence in the product’s size and fit for a room. Great calls to action, too, neatly overlaid over an image carousel on the product detail page.
Lot’s to be learned.